Entrepreneurship is out of your comfort zone sometimes the real us are thinking

Two-day Conference a sell-out, participating audience, mostly entrepreneurs, young entrepreneurs in transition and will be ready to start. Few came from Beijing, Shanghai, Xiamen and other participants, one in the morning just after the field, in order to ensure that you can squeeze into the afternoon, they lined up, standing audiences have some fast food for lunch. Reputation comparison site such as Sequoia high capital show, IDG business launch, the NBA Finals, there were security to stop people, in order to ensure security, even out the Hangzhou police. Xu Xiaoping, a celebrity investors like he was ready to be entrepreneurs and flapping, last departure pushed a pile of security escorts, and sneak.

According to the organizers in the past decade, the cumulative enrollment participating companies reached 24,000. Now venture into the trend of young people can’t wait to jump from working out and want to login to a game called “business” the new world, hoping the change will help them yuyuelongmen. As a pioneering 10-year middle-aged uncle, is not Raymond also had a middle-class life, according to the law of large numbers, this should be the most after the entrepreneurs landed the most likely state of the future, I think I should still be blind BB two sentences.

Entrepreneurship is out of your comfort zone, nothing to do with fun and excitement

When I do multinational commercial Director, can fly first class to go to the beach, while holiday while looking for mentor to discuss career planning, which is indeed interesting. When I was an entrepreneur, with no technical background, I had to interview a programmer for the company, also held in the cramped little Office of campus, was to interview children despise the pride of pieces all over the floor.

Bored now to start young, amidst innovation under the spell, that business can certainly do all I want to do interesting things, “so quit the business.” A discount have to say, if you compared the venture to film, fun is just a trailer of the first frame in the picture.

Do things on my own form of entrepreneurship, entrepreneurship is the essence, you can chose a “make some difference” thing, and passed, open way, continuous iteration, until the other side.

Your choice of this matter, there must be the part you love, you’re not good at, part of disgust in their work, are often an integral part of the work. Entrepreneurship is to go down to the dust, and start from scratch.

Second, capital hotbed of entrepreneurship is false, self change is the way

Big companies like a giant cruise ship, although you think it goes slow, turgid and can’t give you exercise like a sailor, but his shelter for you and give you armor and not let your hand-to-hand with the changing business world.

And jumped out to their canoes? in 2006, I plunged into the research industry’s “Internet +”: online research. In fact, it’s not my choice, is automatically adapted to the era of canoes to large waves.

China business research concepts in late 80, the first research was known as a marketing industry of Huangpu Military Academy P&G and part of the National Bureau of personnel, routine collection of consumer information and views through the line to intercept questionnaire. I believe we all have big summer Street is blocked, selected ABCD questionnaire answer, for about 5 minutes before this human experience. But so far, there are still a large number of such companies, but also alive and well.

As a small start-up company, I continue to fight the human sea tactics, obviously cannot move an elephant. And the largest provider of research firm has a sound system, and their customers, regardless of the user’s experience and its errors, see we’re doing online research.

Although online research has become the mainstream today, but the so-called subversive innovation, industry benchmarking and leaders are our success alive after feeding memories, I wanted to restore the truth, tell young entrepreneurs today, I was forced into fuck.

In 2006 there was “the Internet +” concept. We do of “Internet +” of early exploration, is using Internet of way in technology Shang split solutions a questionnaire, then using program to average dimension degrees of distribution, a consumers distribution 2 a dimension degrees of small questionnaire, only intrusion user 30s-60s, will questionnaire survey debris of, line Shang of, and guarantee ID of only sex (this is to put an end to to conspiracy to Lee and malicious registered of “career by visit who”), again through we professional of data mosaic, integration questionnaire. Make the user experience and data are surveyed in this way has been ensured.

As the era of IT development, consumers can contact the Internet is growing, while the traditional investigation is confined to shopping malls and community to stop the flow. After you have the ability to obtain additional samples, will improve the accuracy of the data and the user experience.

But we did not take the road selling systems sells software selling platform, I chose a deep research industry, cultivate research talents, and grow together with customers. Should I “send” entrepreneur, is such a silly atmosphere in our company. Our Research Director of CCTV survey before the boss, he has a habit of these years, every week to KFC to eat several times. Because KFC is our clients, I ask you in the Office questionnaire, collect consumer opinions, etc, you have to go to the consumer to, walked on to the market. So we focused on the market and its customers, did not go according to the mode of valuation “heaven sent” Internet start-up.

But the anxiety is there, it is also a wave of Internet investing hot (of course and are now threatening not to), we discussed valuation around seems profitable company is behind what we used in the break-even line struggles. Entrepreneurs and my contemporaries, like renren Chen yizhou is a warm-up is a popular business in investment circles the star. And I don’t have anyone to invest, who asked day interview job seekers will investigate whether VCs, is there a financing plan, always a little stage fright, some confidence, and the interviewer is underground on the relationship between the couple, not a matchmaker and a fear of becoming martyrs, also dragged down the young people.

But Flash a few years have passed, we just made a big data research and research company, also has the ability as a marketing and sales research provides for personalized custom services, McKinsey, KFC and other well-known brands have been our loyal customers, we help our clients over the years ranging from 0 to 1 establish consumer database, marketing database, services and product experience database.

And all those who have got the financing of enterprises, some have gone are going to exit the stage, some due to listing plans on hold indefinitely, and massive layoffs to cut costs, the implementation of weight-loss campaign. But we are also expanding slowly and rhythmically, and continue to launch new products on the Internet.

This “force”, if the analysis layer down, I think we should call at times, because of potential changes, all in to playing a strange game.

History is similar and I would also like to take this reminder is lying in the capital game now on the breeding ground for entrepreneurs, the hot money, doesn’t mean you can project heat. Money sometimes breeds laziness or confusion. If you are because “millions of entrepreneurship, the mass innovation” venture that bulge, hot money trust in capital markets, the IPO closing, capital contraction and so on do you have a fatal blow.

Word of the entrepreneurial self change, to create value, wins the customer the choice rather than lie to “money”. Even fooled a whole Wall Street, but for the industry and customers do not have “make some difference” qiangiu great undertaking you do the puppet capital at best, your personal road to fame, not business.

Third, entrepreneurship is not dead

Can a person, a company because of the time change, constantly change their own, it is easier said than done. To change, have to face up to their own. External changes, keep an empty Cup. Battle of the Internet three BAT who is in the

Heart of the empty Cup is: external absorption, can really make a difference. Especially in the Internet age, many methodologies constantly refactoring. Almost every day is new, you as a sailor’s specialty is one step earlier than ever-changing business world.

In 2008, I would like to introduce a new, self-service online survey platform, users do not need to install any software, directly in your browser to complete the questionnaire, send invitations, data analysis, export reports and other operations, reducing the threshold for investigation, for all small and medium enterprises to easily collect consumer attitudes and opinions over a network, establishing databases. I would like to say that Shi Shengli was ranked opposition launched the “research treasure”, we once again promoting industry change, earlier led the industry restructuring, unfortunately, I was the loser who lamented missed opportunities.

We guess opposition which Department is the biggest day? haha, not hard to guess our sales department. These are put out a hit, collecting commissions, on days when the market place, we have some strong sales can even researchers results a few times we sell at a premium. Now they take out the hidden treasure trove of diamonds, templating, zero profit to the customer to use, no objection is out of the question. Let alone provided free of charge to the customer, is difficult to accept the just profit, we’re into shareholder money to lose money, said the Internet giant is burning capital money to do things.

Remember, that was marketing industries and private enterprises continue to mature years, they, too, are exploring how to do marketing, and how creative you want to make a hit with consumers, how to do it can really boost sales rather than hair bullets. They also found that the importance of market research in strategy and marketing, but often because of budget and professional enough not to carry out a market research, they then need is a research tool, not to take up more than half the budget of a research service.

Do businesses need homeopathy for, customer demand is the next wave of industry change outlet. This was to change, have to face up to their own. You good, cake slice, or rely on the industry.

Human greed is the root is easier said than done, wise heads were not spared, before the first digital camera Kodak film does not fit the high profits and tempted to be abandoned by the digital age, then there are the giant Nokia show disdain for the Smartphone industry opportunities the empire collapsed, only lamenting, “we didn’t do anything wrong, but I don’t know why we lost.”

Wrong, of course, cannot think of change that’s at fault. Responses are always delayed financial reports, you’ll see to the needs of customers, industry direction, change, the same death. Everything in the past should not be a reason for nostalgia, the future is. Business restriction or demand arising from changes brought about by the strange, its solution is by no means “again”, but self-revolution.

We also finally in 2011 will launch a research treasure, 3 years later, we are burning their own money, the free version.

There is no doubt that we can step back.

Sometimes restrictions is limiting itself, really limit us, is an invisible wall in our thinking, and a large portion of the wall from the inside of insecurity, so we sometimes take it, but put it down and ultimately delay the timing.

So, playing an abacus by venture to yuyuelongmen after the girls, you really can step out of your comfort zone, change themselves, you can pick up and put it down? Finally, you can also led the company to maintain constant iteration and always empty Cup?

This is the entrepreneurial skill.