Learning from the fastest growing entrepreneurial companies 10 things

GrowthHackers.com Web site which we launched in September last year, in which we analyze those fast-growing startups. We want to take this to answer those people outside the industry questions: why, how quickly these start-ups grow? so we have for those recognized as fastest-growing company such as Uber, and Snapchat, Linkedln, Hubspot, and Evernote conducted a thorough study.

We searched a lot about these companies in the online interviews, videos and news reports, and case studies for each company uses a variety of sources of information. Through these research efforts, we find out who made the company made, and why they reverse growth engine. Of course, we came to the conclusion cannot be guaranteed to be 100% right, but this study has received a lot of positive feedback, because never before has a case such a detailed analysis of the business the company’s growth comes from.

Now we have 10 startups in the case study, I wanted to share with you these incredible growth startups learn things. Hope that these experiences will inspire you and help you start your business time.

1th class: leave the product on the company’s growth is bullying

You may have heard a lot of market demand of products, and they have a very good reason. 10 we research startups with a unique engine of growth–they are the same point if they are to have a “Must have” products, this product loyalty for the company, which like to use product users is the company’s success and rapid development of the power.

For example, Linkedln, it was only after covering most of the user became a “Must have” products, like Evernote is to fill the gaps in some markets.

Mark Anderson (Marc Andreessen) is a word that had been quoted saying: “the two major reasons for the failure of the company when it’s not brute force drastic should be timid and wary of the micro-enterprise. “Product is the cornerstone of the company’s growth, sustained growth is impossible without a good product to get.

2nd course: grow forever

We studied 10 companies in General is very focused on growth, rather than just talk it. Their manpower, resources and effort into a business that promotes company growth. Linkedln can be said to be representative in this regard, in the last 10 years, the company has focused on access continues to grow. Linkedln practice brings me inspiration: growth should not exist.

Just focus on growth in the past decade, Linkedln has also been innovative in its engine of growth. The company is also a detour, but they still maintain a passion to find the next, the next point.

3rd lesson: the company cannot rely on marketing

Throughout this 10 venture capital companies, none of them has taken the traditional marketing strategies. You have never heard of them take the effort to do paid search engine advertising or email marketing, of course, many companies have taken these two marketing methods, but these marketing tools will not bring change for the company’s products, startups are not be able to achieve sustainable growth.

On the contrary, you will find that the fastest-growing entrepreneurial companies have their own special strategy to drive growth, some of which are included in the marketing, but many more are dependent on development opportunities arising from its own product.

Various means of these startups like Square to launch the iPhone with black in sharp contrast to the white card reader, or in order to adapt to the new App store like Evernote and redesigned products, which is beyond the scope of traditional marketing. For the company, marketing team alone is unable to play the supporting role.

Startups need to count on real growth projects to meet user needs, first of all rely on technology and product teams, then the marketing. Instead, like Groupon, spend large sums on advertising budgets of companies are unable to achieve sustained growth.

4th course: follow the trend is a tilt of tricks

These own vertical startups without a breakthrough in the field depend on grow up imitating existing models in the industry. They choose to go its own way, and often let outsiders scratching their heads what they want to do. Hubspot for new employee training programs charge a fee, everyone thinks it is a big mistake, results for this business brings huge huge success for them.

Yelp didn’t take paid review and rely on food critics of the old, but all the energy invested in building local food communities above. Mainstream models are the industry giants, such as City search the paid review mode you are using, build local communities in all Yelp is simply just stupid talent.

5th course: do not chew

Wealthfront co-founder Andi·lakelifu “startups always has its own gaps need to cross”, meaning start-ups in their early stages to focus on their niche markets are very important. I studied all of the fast-growing entrepreneurial company is based on a similar idea in the development of their careers. Both focus on high school and college students like Snapchat, and is dedicated to small and medium enterprises business like a Square, or just like a Belly to downtown Chicago’s retail stores for customers, they are aware of targeted to achieve even greater success.

6th session: Growth hacking is only a short-term strategy

In fact, “growth hacking” (translator’s Note: a way to use some techniques to promote rapid growth) is the word for the whitewashing of the hype, the word abuse and misuse by people, it will be on to every well-known Internet marketing strategy case study. But people also was fascinated for AirBnB and sites like Craigslist, they chose a unique way to drive business growth. Both sites without relying on silly spam links like a Rap Genius website, they use is truly specific and well thought out approach to real growth.

Fast-growing startups out of the ordinary way of thinking allows them to find their own engine of growth to avoid traditional marketing spend big on.

Hubspot’s first realized that provide free website tools to generate huge demand, that social media than traditional marketing and content marketing results are much better.

Uber and Belly in the early use of growth strategy was to rely on local network effects to help resolve liquidity challenges, Linkedln “dual circulation of the virus” (a kind of attracting new users at the same time bring back old users spread the virus marketing ways) to create a growing legend.

7th lesson: never seem trivial

Baoluo·geleilamu advice to startups is “trivial”, which meant that startups should sink down to fully understand the needs of users, and taking the time to visit the users and communicate with them. Following these startups are practicing that advice in your own way.

Evernote realized that every time in the app store version of the above said is a huge boost for the company, so they did a lot of work around application download platform, after each update for new features describe in detail, each minor version updates are ready. Although this is not a method that can mass follow, but for expanding channels is really powerful.

Meanwhile you have startups built to scale with the systems and processes. A case study of Uber, every new before entering the taxi market in a city already have corresponding cities promotional strategies, we are talking about is not just Uber PR propaganda. Uber will early planning prior to entering new markets, and early seed driver teams and seed users. They entered the new market’s success can be replicated, it is running small scale for some time, with the best practice to get a good reputation.

8th lesson: light data, conclusion

Lots of people do business analysis, filled with a large number of reports and in the analysis of a large number of the vanity index. Avinash Kaushik calls it “data stack”. Its too much data, very few useful insights. All successful startups will find real insight from the data to drive business growth.

Upworthy 25 companies for their most famous viral marketing case summary, identifying priorities. Almost all successful startups have use the same analytical method. They just reported a bunch of data, they unearthed from these data embodied in the conclusions of possibility for business growth, and applying these conclusions to the work.

9th class: expanding business to grow faster

GitHub’s success has shown that combined with a wide variety of business can create amazing results. GitHub is not just social networking and code exchanges, publishing platform and Exchange programming programmers main pain points encountered in the work place.

Its main resources are owned by all the code, and has become a communication network, but played a role in all of these things together, drive many users to register and make websites continue to grow. Fair CEO Yang Haoyong tells you how O2O in the

GitHub now has become a part of many developer workflow, it became part of the stack, which made business cannot be shaken. Yelp has formed its own network of community and communication, and its most important asset is user reviews of community. Linkedln development ideas are similar to two. Engine drive can make your company grow faster.

10th lesson: there is no universal killer

These startups do not have independent uses of the killer, they not only attract millions of users to download, although their product is “magic”, but the growth of these companies are still using very detailed strategy to promote the user’s growth and the development of the company.

Although in retrospect seem to intentionally or unintentionally using the power of the reputation of the company, but an in-depth look at these start-up companies will find that they are a good way to increase your own design in operation, company growth is not driven by opportunism.

Startups might be the phone had a Flash of creative sparks, but this opportunity will never come from their careful preparation and hard work. Wanting to find a fresh all day the killer not only futile, spending very much.

11th lesson: the company’s growth depends on a team

Yes, this is additional! the best companies team as its core resources, the team spirit is rooted in the DNA of the company. Everyone in the company from top to bottom are closely related to the company’s growth. Lone heroes can’t become climate, in the fastest-growing companies, everyone knows he needs to play a role in the company’s business growth. Law officers in strict accordance with the legal procedure creating contracts to make it perform faster, engineers for their continuous optimization of code is the basis of search optimization, startup of everyone in the company should be considered a priority.

In the fastest-growing companies in the sales, market sectors and products without barriers between departments, engineers don’t think marketing was useless. Companies in all sectors to work together to promote growth and seize the opportunities for development.