Luxury machine Emperor Vertu will push the new code with Apple leading the trend

According to foreign media reports, the United Kingdom luxury mobile phone manufacturers rittal (Vertu) will publish new phone Signature Touch on Thursday. The handset can be described as “in and out” fuselage material without expensive, hardware is not sloppy. Its basic price of nearly 7000 pounds (about 68,000 yuan) and other custom color price is doubled. Netherlands developed the world s smallest drone

According to reports, the Signature Touch is the first Hasselblad-certified smart phones using Qualcomm Snapdragon 8,014 processor, 4.7-inch 1080p LCD screen, running the Android system 4.4, support Cat 4 LTE, NFC and Qi Wireless charging, a 13 million-pixel primary camera, 2.1 million pixels front camera. In addition, rittal, as typical of luxury mobile phones, the mobile phone is fully hand-made, five-grade ceramic titanium fuselage, the receiver, the 5th generation of Sapphire screen protection, leather back cover, a total of calfskin, lizard leather, crocodile leather optional 3, each leather has 4 colors.

Maybe someone will think that, uh, Vertu owners don’t care about these details, as long as it’s a Vertu. Indeed, the show is much deeper than practical human needs, consumers prefer bright fashion, or functional products? Mexico drug Lord, and local tyrants in the Middle East, the answer is the former, they don’t care about the functionality. According to Percy Griani said still Vertu only calls the basic model sold more than one-fourth, which means that not all rich people are needed to deal with e-mail or Internet access through mobile phones.

It is worth mentioning that, until recently, these products are usually aimed at the rich. However, the Vertu CEO Max Percy Griani (Max Pogliani) pointed out that “it may not be a millionaire to buy Vertu. “Lei feng’s network was informed that the last 1 years, luxury mobile phone market is growing rapidly. Vertu pointed out, Apple released the iPhone at high prices, the global luxury and technology products are becoming more and more popular.

Affected by this, over the past two years, Vertu has been rethinking the market position, expand the potential user groups. Cooper Griani noted that, relative to a few years ago, now users are more likely to “low-key display of wealth”, inadvertently bask in the Terminal. He said Vertu is currently in the Middle East, Europe and the United States sales growth. Through technology products to fashion and luxury East wind, the company launched a number of female users and young people’s mobile phones.